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PERFECTING
YOUR
ELEVATOR
PITCH
Staff Picks for Best Work Backpacks
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IP Strategies
for Startups
in the Medical
Field
THE MEDICAL
APPLICATIONS
OF 3D PRINTING
Page 12
Page 8
Page 38
Page 30
Page 44
Dear Readers,
As the leaves turn to crimson and gold and a chill settles in the
air, we welcome you to the winter edition of our magazine. It’s
a time of transition, where fall gracefully hands the baton to
winter, and the year nears its end. It’s a season of giving thanks,
embracing gratitude, and reflecting on the warmth and support
we’ve received during our inaugural year.
First and foremost, we want to express our deepest gratitude to
you, our readers. Your support and enthusiasm have been the
driving force behind our magazine’s success. With every page
turned and every article read, you’ve been our motivation to
continue creating content that we hope brings a little more joy
and inspiration to your lives.
To our incredible staff, thank you for your dedication and hard work in making this magazine a reality. Your creativity
and tireless efforts have allowed us to fill these pages with stories, ideas, and art that we are truly proud of. It’s been a
whirlwind of a year, and we couldn’t have done it without you.
We also extend our heartfelt thanks to all the contributors, partners, and advertisers who have supported us on this
journey. Your trust in our vision and your collaboration have been invaluable, and we look forward to building upon
these relationships in the years to come.
Now, as we look back on our first year, we can’t help but smile. It’s been a year filled with laughter, learning, and
sometimes, the inevitable coffee spill on our late-night editing sessions. But hey, it’s not a proper magazine if the
editor’s desk isn’t adorned with coffee rings, right?
We love every moment of crafting this magazine, and we’re excited to embark on this new winter season with all of
you. Our love for what we do is a fire that burns brighter with each passing day. As we turn the page to a new year,
we’re filled with hope and determination. We want to assure you that we’re here to stay, and we’ll continue to curate
the best content for many winters to come.
So, from the bottom of our hearts, thank you. Thank you for being part of our journey. Thank you for your
unwavering support. We’re excited about what the future holds, and we can’t wait to keep sharing it with you.
Wishing you a warm and wonderful winter season filled with gratitude, joy, and, of course, a few more delightful
surprises from our magazine.
LETTER FROM THE EDITOR
Bill Jacqmein
With heartfelt thanks,
Bill Jacqmein
CEO
Prime Path Medtech
bjacqmein@primepathmedtech.com
WINTER 2023�������
CONTENTS
CONTACT US
info@primepathmedtech.com
LISTENING TO MUSIC AND RUNNING;
WILL IT HELP YOU TRAIN?
LEVERAGING LINKEDIN FOR
START UPS
PERFECTING YOUR ELEVATOR PITCH
LIFE LESSONS FROM A FIRST YEAR
UCHICAGO
MOLECULAR ENGINEERING STUDENT
10
ETHICAL CONSIDERATIONS IN
MEDICAL DEVICE CLINICAL TRIALS
12
BEST CHANNELS FOR MARKETING
YOUR MEDICAL DEVICE BUSINESS
14
HOW TO CHOOSE THE RIGHT
CHANNELS FOR YOUR BUSINESS
16
WHY MARKETING IS IMPORTANT IN A
COMPETITIVE MARKET
18
DISCOVER 15 STEPS TO STRESS-FREE
TAXES AND PERFECT FINANCIAL
STATEMENTS
20
ENTREPRENEUR’S EDGE:
LEAD, LEARN, TRIUMPH
24
FUNDING OPTIONS FOR YOUR
MEDICAL DEVICE STARTUP
27
TIPS FOR SECURING STARTUP
FUNDING FOR MEDICAL DEVICE AND
BIOTECH COMPANIES
29
IP STRATEGIES FOR STARTUPS IN THE
MEDICAL FIELD
30
WHAT IS PROCRASTINATION AND
WHY IS IT BAD?
34
THE RISE IN REMOTE PATIENT
MONITORING
36
THE MEDICAL APPLICATIONS OF
3D PRINTING
38
BRAIN WORKOUT
41
SOLUCIONES KENKO:
ADVANCING MEDICAL DEVICE
DESIGN AND MANUFACTURING
42
STAFF PICKS FOR
BEST WORK BACKPACKS
44
10
14
38
42
WINTER 2023��������
Runners have many schools of thought
on their training patterns and how to
push their training further. For some
runners, the silence creates a meditative
experience during their runs, but other
runners need a beat and improve their
speeds and training persistence with
headphones on and music playing.
Many athletes and trainers have posed
the question:
Does listening to music while running
improve your speed and endurance,
and does the genre or artist matter?
Th is article will explore the relationship
between running and music and how it
could help you improve your training.
Using these insights, consider picking
up a set of sports headphones or pairing
your music device to ensure you can get
more out of your time running.
ENDURANCE AND MUSIC
Listening to music as you run can
help with endurance. Th e mind is
a powerful tool when focused on
a task, but sometimes, distraction
through music can help us stay on
track. In a study on the eff ect of music
interventions on emotional states and
running performance from the Journal
of Sports Science Medicine in 2011,
Andrew M. Lane and his colleagues
found that music increased pleasant
emotions during running, which helped
them to run longer. Th e music had a
high motivational eff ect that made the
running more enjoyable and allowed
them to ignore the negative emotions
they might experience from being
short of breath or other factors during
training. With an improved attitude
during running, it became easier for
participants to stay motivated when
running and push their training further.
MUSIC REDUCES STRESS
Exercises like running can reduce stress,
and music can have the same eff ect.
Music can aff ect areas of the brain that
control our emotions and help to reduce
stress hormones. When you go for a run
while listening to music, you can feel
happier and more refreshed than if you
were running on your own without a
soundtrack.
MUSIC HELPS YOU RUN FASTER
Based on studies done for Ergonomics
in 2006, Judy Edworthy and Hannah
Waring saw a diff erence in playing
fast and loud music while people were
exercising. Participants on the treadmill
who were listening to loud and fast
music felt a more positive eff ect. Th is
type of music can be played to enhance
the exercise and lead to an optimal
training experience.
MUSIC HELPS WITH PACE
As well as motivating you to improve
your pace, a song with a specifi c beat or
a playlist with the same BPM will help
you control your breathing and speed.
Running for endurance and improving
your training will often require a
rhythm. When you listen to music,
you can get into a rhythm by breathing
every few beats of a song, maintaining
a stride for every few notes, or fi nding a
tempo that works well for keeping your
pace. Experiment with diff erent genres
or artists, or build a playlist to keep
your speed on track and improve your
breathing as you train.
MUSIC REDUCES BOREDOM
If you are training for endurance or a
marathon, your training sessions can
sometimes require a lengthy run. If you
are preparing on a treadmill, putting
on your headphones and training with
music can improve your mental health
and help you get through the most
monotonous parts of your run. Based
on a study completed in 2012 on music
and driving, music improved driving
performance rather than impairing
it because the mental eff ort required
to process the music while driving
improved attention rates by keeping the
mind active. Th is can mean that even
choosing electronic music or meditation
music for your runs could enhance your
sessions by keeping you more attentive
and less bored throughout your training
session, such as during a long or
treadmill session.
MUSIC IMPROVES YOUR
ENJOYMENT OF EXERCISE
Based on a clinical study completed for
the Med Sci Sports Excercise journal
in 2015, Matthew J. Stork and his
associates had participants complete
interval exercise training with and
without music. Th e sprint interval
exercise was more enjoyable, and
participants were more motivated to
continue when they listened to music.
Adding music to your runs lets you get
through the more intense portions of
your training and feel more motivated
to continue. Music could help you push
through to the last mile of your run or
help you keep up with your training if
you are new to running.
MUSIC IMPROVES RECOVERY
Having a playlist for running and a
separate playlist for recovery can help,
too. Th e fast-paced music you use
to keep your pace and breathing can
help you run faster and focus on one
part of your workout. Introducing a
recovery playlist, such as slow songs or
meditation music, after your run can
prepare your body to relax and recover
Listening To Music and Running;
Will It Help You Train?
By Staff
WINTER 2023�������
properly. Th is helps your blood pressure
and heart rate decrease and ensures you
can recover as you move on from your
training and start your workday or relax
and hydrate after your run. Using music
to trigger mental recovery is a good
start to putting your whole body in
relaxation mode.
FINAL THOUGHTS
Always consider safety issues before
using headphones on an urban run.
Still, if you are thinking of adding music
to your treadmill training sessions, it can
bring incredible results for your training.
Distracting your mind and listening to
your favorite songs can keep your brain
occupied and motivated even during
longer training sessions. You can also
get more out of the experience in terms
of stress relief and push your training
further by optimizing your breathing
and cadence.
If you are a runner, consider adding
music to your training sessions when it
is safe and experiment with the music or
playlists that work best for your training
style.
SUGGESTIONS FOR ADDING
MUSIC TO YOUR RUNS
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WINTER 2023��������
LEVERAGING LINKEDIN FOR STARTUPS:
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By Staff
In today’s digital age, building a strong brand image is crucial for the success of any startup. Social media platforms play a
pivotal role in shaping this image, and LinkedIn, with its professional focus, is a goldmine for startups looking to enhance
their brand presence. However, for those lacking experience with social media, navigating LinkedIn can be daunting. Th is
article will guide startup companies through essential aspects of using LinkedIn to improve their brand image.
Optimize
Your LinkedIn
Profile
Before you dive into LinkedIn marketing, ensure your company’s profi le is complete and
professional. Having your LinkedIn optimized professionally is a great way to gain more
engagement and followers. Use a high-quality logo as the profi le picture and a cover image that
refl ects your brand’s identity. Write a concise yet compelling company description, highlighting
your unique value proposition.
Consistent
Branding
Consistency is key to building a strong brand image. Make sure your LinkedIn profi le aligns with
your website, other social media platforms, and offl ine marketing materials in terms of colors,
logos, and messaging. Th is consistency reinforces brand recognition and trust.
Content
Strategy
Startups should establish a content strategy that showcases their expertise and industry knowledge.
Share insightful articles, infographics, and videos related to your fi eld. Regular, informative, and
engaging content helps build credibility and trust among your followers. Consider creating a
content calendar to ensure consistency.
WINTER 2023�������
Engage
with Your
Audience
Building a brand image on LinkedIn is not just about broadcasting your message but also
engaging with your audience. Respond to comments, answer questions, and encourage discussions
on your posts. Th is interaction humanizes your brand and fosters a sense of community.
Groups
Join and participate in relevant LinkedIn groups. Sharing your expertise and insights within these
communities can help you reach a broader audience and establish yourself as an industry thought
leader. Be sure to follow group guidelines and avoid overt self-promotion.
Employee
Advocacy
Encourage your team members to become brand advocates. Th eir LinkedIn profi les should refl ect
your startup’s messaging, and they should actively share and engage with your company’s content.
Employee advocacy can signifi cantly expand your brand’s reach.
LinkedIn Ads
LinkedIn off ers advertising options tailored to businesses of all sizes. Sponsored content,
sponsored InMail, and display ads can help you reach a targeted audience. Consider allocating a
budget for paid advertising to boost your brand’s visibility. Experiment with diff erent ad formats
to fi nd what works best for your startup.
Utilize
Analytics
LinkedIn provides robust analytics tools that can help you track the performance of your posts,
audience demographics, and engagement metrics. Use these insights to refi ne your content
strategy over time. Pay attention to which types of content resonate most with your audience and
adjust your approach accordingly.
Showcase
Company
Culture
Highlight your startup’s culture, values, and team members. Share behind-the-scenes glimpses of
your workplace, team activities, and achievements. A transparent and positive company culture
can attract potential customers and talented employees. Consider creating a regular “Meet the
Team” or “Culture Spotlight” series to humanize your brand.
LinkedIn is a valuable platform for startup companies looking to enhance their brand image. By optimizing your profi le,
creating a content strategy, engaging with your audience, and leveraging LinkedIn’s features, you can establish your startup as
a credible and infl uential player in your industry. Remember that building a strong brand image on LinkedIn is an ongoing
process that requires dedication and consistency, but the rewards in terms of brand recognition and business growth are
well worth the eff ort. Startups that eff ectively utilize LinkedIn can forge meaningful connections, establish authority, and
ultimately achieve their brand image goals.
WINTER 2023��������
PERFECTING
YOUR
ELEVATOR
PITCH
By Emily Cogburn
Have you ever met someone at a
conference or networking event?
Did an interviewer ever say, “Tell me
about yourself?” Have you introduced
yourself at the beginning of a speech
in front of a group of investors or
potential clients? Has anyone asked
you, “What do you do?” If so, you
need an elevator speech.
Marketing and business experts defi ne
elevator pitches or speeches in diff erent
ways, but most agree that an elevator
pitch could be as short as 10 seconds
or as long as 60 seconds. Usually, it is
a very concise introduction to yourself,
your new business, or your already
established company.
Th e content of your pitch might vary
depending on whether you are using
it to pursue a job, sell a product, or
grow your business, but no matter
the purpose, it should be attention-
grabbing. Studies show that people
form impressions of others within
seven seconds of meeting them.
Th e clock is ticking, so if you want
someone’s attention, you have to grab
it quickly.
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With only a few seconds to catch
or lose your audience, getting your
information out there up front is key.
But that doesn’t mean piling on all the
facts you can into a few quickly spoken
sentences. Instead, think carefully
about what information you should
highlight. What facts about you are
likely to immediately engage someone?
And once you draw them in, how can
you keep their attention for a few more
seconds?
Th e best pitches refl ect your
personality. Trying to copy someone
else’s pitch won’t work as well as
crafting one that fi ts who you are and
what you do. Once you have the basics,
practice switching it up, talking about
the same ideas in a slightly diff erent
way. Eventually, you’ll fi nd a pitch that
sounds like you. When you feel natural
and comfortable, your audience will
want to listen.
Whatever your focus, keep it positive.
If you’re seeking a new job with your
pitch, don’t mention why you’re leaving
the old one or failures that you or your
company have had.
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WINTER 2023�������
Flexibility is equally important.
When outlining your skills and
accomplishments, keep in mind that
they might be applicable to diff erent
kinds of positions and tasks. If you or
your company appear to be too rigid or
one-dimensional, people might think
that what you’re off ering can’t meet
their needs.
One way to inspire confi dence is with
real life stories. For a job interview, you
might tell about a key accomplishment
you have had in your career. If you’re
highlighting a product or service, a
short testimonial from a customer
might be appropriate.
Most importantly, when highlighting
your skills and accomplishments, be
mindful of your audience. Asking what
their goals are and then sharing how
you can help them achieve those goals
will hold their interest more than a dry
list of the points on your resume.
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Th e same pitch isn’t going to work
with everyone and in every situation.
Knowing your audience is just as
important as being aware of your own
goals. If you tailor your pitch to the
listener, they’re much less likely to
tune out. A potential employer, for
example, will be interested in your
personal strengths, whereas a possible
client might only care about how your
product can improve their life or their
business.
You might need a general pitch for
networking at informal events that
can simply give a few details about
you using layman’s terms. However,
if you are attending a conference
with professionals in your fi eld, you
might use a speech with industry lingo
to emphasize your knowledge and
expertise. Trying to sell a product to
buyers or investors calls for a punchy
speech focused on your business or
product.
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In their article “Th e Myth of the
Elevator Pitch,” Peter Denning
and Nicholas Dew of the Naval
Postgraduate School suggest making
your pitch more of a conversation
than a speech. Th ey cite an exercise
in which successful CEOs failed
spectacularly when trying to engage an
audience with an elevator pitch. Th eir
conclusion? Make it a conversation.
Rather than reciting a prepared speech,
be fl exible. Ask questions. Find out
what your audience is interested in
and then explore how your expertise
will help them. Use your elevator pitch
to construct a dialogue around rather
than as a speech.
Th e pitch should be the combination
of a vision and a commitment to
talk more. Th e purpose, according to
Denning and Dew, is to “engage the
other person in a conversation with
you about your idea.” On this view, the
pitch is not the end of an interaction,
but rather the beginning. Th ink of it
as that sentence that makes you want
to dive into a book or the trailer that
makes you want to go see the movie.
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Obviously, you need to know your
pitch inside and out. However, a
mechanical delivery isn’t going to be
eff ective. Entrepreneur and investor on
ABC’s Shark Tank Robert Herjavec,
tells Forbes magazine, “Facts and
fi gures are important, but it’s not the
only criteria, you must present in a
manner that generates expertise and
confi dence.”
Videorecording yourself delivering the
pitch is essential to making sure it’s the
right length as well as noticing any bad
habits such as rambling, speaking in
a monotone voice, or frowning. After
you’ve done that, deliver the pitch to
friends and family. Remember, though,
that the best pitch is interactive, so ask
them questions and tailor your pitch to
their responses.
You might start the conversation like
one of these examples:
My name is Joe Smith and my
company helps small businesses utilize
their workforces in innovative ways. Is
that something your business might be
interested in?
I’m Judy Jones and I have helped over
twenty arts organizations obtain grants
for their programming. Does your
organization need more grant money?
My name is Sylvia Johnson and I
have created hundreds of online
advertisements for fi rms just like yours.
Would you like to see my portfolio?
Notice how each pitch quickly states
the person’s name and then moves
on to how the speaker can help the
audience. Ending with a question is an
invitation to continue the conversation,
where you can deliver the rest of the
information about yourself, your
business, and your accomplishments,
always with a focus on what the listener
wants and needs to hear.
Listening, connecting, and tailoring
your pitch will take it from good to
perfect. Soon, it won’t seem like a pitch
at all, but just a natural conversation
starter.
WINTER 2023���������
LIFE LESSONS FROM A FIRST YEAR UCHICAGO
MOLECULAR ENGINEERING STUDENT
By Danielle McConnell
Standing on a street corner in Hyde
Park, I looked around the city that
I would attempt to make my mark
on. I hung posters on walls that had
witnessed countless university students
complain about honors chemistry,
host midnight study breaks, and
cook ramen using a coff ee maker. I
received my schedule that is fi lled to
the brim with S.T.E.M. courses and
feverishly hoped I would survive the
courseload. As I slept in my new bed
on new sheets, I wondered if I would
have the famed “college experience”.
I feared that I would never live up
to the movies, I would not have the
experiences deemed as necessary. I fell
asleep regretting trading my small,
comfortable town in Mississippi for the
third biggest city in America.
As classes began, I fell into a
daily routine focused on excelling
academically. Walking to the
chemistry laboratory, I would discuss
the latest nobel prize awarded to
Moungi G. Bawendi. I started
applying to biochemical laboratories
on campus that specialize in RNA
splicing. I made friends while studying
in the dining hall and fabricated
jokes surrounding the Calculus II
curriculum. I attended bouquet
making classes in hopes of attracting
the attention of a certain individual.
I learned the art of recording lectures
and starting a google calendar. As I
walked from academic building to
academic building, I started to love
the little moments I had created. I
enjoyed constructing a pendulum and
futilely trying to disprove Avogadro’s
number. As a woman in S.T.E.M., I
attended the meetings for Society for
Molecular Engineering and Society
for Women Engineers and befriended
like-minded individuals. In my mind,
I had perfectly executed the “college
experience”.
Th en, one Saturday night, I hosted
a Canadian Th anksgiving social in
my room. We crowded in the kitchen
in order to cook forty pancakes and
laughed as we tediously balanced them
on three plates. Th e pancakes wobbled
precariously as we served them.
Realizing that we only had spoons, we
erupted into another bout of laughter.
Blasting the latest Canadian hits, we
played card games, danced to Celine
Dion, and feasted on maple syrup.
As I sat there laughing over the
corniest joke that my friend made,
I realized the most important part
of being a university student. Th e
mark you make is not on the city but
the people that are in it. Success is
defi ned by the number of smiles you
deal out on the sidewalk. My major
is not my most
defi ning quality.
I fi nd happiness
while dancing at
2 a.m. to Band
on the Run by
Paul McCartney
and Wings
after studying
thermodynamics
for four hours.
My roommate
convinced me
to start a tea
collection and
now I regularly
drink Chamomile
with a dash of
honey. She is successful. She impacts
me.
I can follow my passion to become
a molecular engineer and still have
the “college experience”. Th e “college
experience” is nothing more than
fi nding a home in the laughs of your
friends. I look forward to discovering
where my passions take me next. Will I
fi nd a laboratory to research in? What
in the world does a mid-term look like?
Maybe, I will switch to biochemistry
in the future. Th ere is no adventure,
no progress when staying where you
are comfortable. I am excited for what
academic opportunities lie in my near
future, but I want to emphasize the
true force of connections. I never want
myself, or anyone else for that matter,
to forget where they came from and
who they know. Your friendships are
your strongest asset and that, ladies
and gentlemen, sums up my fi rst lesson
at the University of Chicago.