MedTechStart Winter 2023 Issue

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PERFECTING

YOUR

ELEVATOR

PITCH

Staff Picks for Best Work Backpacks

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IP Strategies

for Startups

in the Medical

Field

THE MEDICAL

APPLICATIONS

OF 3D PRINTING

Page 12

Page 8

Page 38

Page 30

Page 44

Dear Readers,

As the leaves turn to crimson and gold and a chill settles in the

air, we welcome you to the winter edition of our magazine. It’s

a time of transition, where fall gracefully hands the baton to

winter, and the year nears its end. It’s a season of giving thanks,

embracing gratitude, and reflecting on the warmth and support

we’ve received during our inaugural year.

First and foremost, we want to express our deepest gratitude to

you, our readers. Your support and enthusiasm have been the

driving force behind our magazine’s success. With every page

turned and every article read, you’ve been our motivation to

continue creating content that we hope brings a little more joy

and inspiration to your lives.

To our incredible staff, thank you for your dedication and hard work in making this magazine a reality. Your creativity

and tireless efforts have allowed us to fill these pages with stories, ideas, and art that we are truly proud of. It’s been a

whirlwind of a year, and we couldn’t have done it without you.

We also extend our heartfelt thanks to all the contributors, partners, and advertisers who have supported us on this

journey. Your trust in our vision and your collaboration have been invaluable, and we look forward to building upon

these relationships in the years to come.

Now, as we look back on our first year, we can’t help but smile. It’s been a year filled with laughter, learning, and

sometimes, the inevitable coffee spill on our late-night editing sessions. But hey, it’s not a proper magazine if the

editor’s desk isn’t adorned with coffee rings, right?

We love every moment of crafting this magazine, and we’re excited to embark on this new winter season with all of

you. Our love for what we do is a fire that burns brighter with each passing day. As we turn the page to a new year,

we’re filled with hope and determination. We want to assure you that we’re here to stay, and we’ll continue to curate

the best content for many winters to come.

So, from the bottom of our hearts, thank you. Thank you for being part of our journey. Thank you for your

unwavering support. We’re excited about what the future holds, and we can’t wait to keep sharing it with you.

Wishing you a warm and wonderful winter season filled with gratitude, joy, and, of course, a few more delightful

surprises from our magazine.

LETTER FROM THE EDITOR

Bill Jacqmein

With heartfelt thanks,

Bill Jacqmein

CEO

Prime Path Medtech

bjacqmein@primepathmedtech.com

WINTER 2023�������

CONTENTS

CONTACT US

info@primepathmedtech.com

LISTENING TO MUSIC AND RUNNING;

WILL IT HELP YOU TRAIN?

LEVERAGING LINKEDIN FOR

START UPS

PERFECTING YOUR ELEVATOR PITCH

LIFE LESSONS FROM A FIRST YEAR

UCHICAGO

MOLECULAR ENGINEERING STUDENT

10

ETHICAL CONSIDERATIONS IN

MEDICAL DEVICE CLINICAL TRIALS

12

BEST CHANNELS FOR MARKETING

YOUR MEDICAL DEVICE BUSINESS

14

HOW TO CHOOSE THE RIGHT

CHANNELS FOR YOUR BUSINESS

16

WHY MARKETING IS IMPORTANT IN A

COMPETITIVE MARKET

18

DISCOVER 15 STEPS TO STRESS-FREE

TAXES AND PERFECT FINANCIAL

STATEMENTS

20

ENTREPRENEUR’S EDGE:

LEAD, LEARN, TRIUMPH

24

FUNDING OPTIONS FOR YOUR

MEDICAL DEVICE STARTUP

27

TIPS FOR SECURING STARTUP

FUNDING FOR MEDICAL DEVICE AND

BIOTECH COMPANIES

29

IP STRATEGIES FOR STARTUPS IN THE

MEDICAL FIELD

30

WHAT IS PROCRASTINATION AND

WHY IS IT BAD?

34

THE RISE IN REMOTE PATIENT

MONITORING

36

THE MEDICAL APPLICATIONS OF

3D PRINTING

38

BRAIN WORKOUT

41

SOLUCIONES KENKO:

ADVANCING MEDICAL DEVICE

DESIGN AND MANUFACTURING

42

STAFF PICKS FOR

BEST WORK BACKPACKS

44

10

14

38

42

WINTER 2023��������

Runners have many schools of thought

on their training patterns and how to

push their training further. For some

runners, the silence creates a meditative

experience during their runs, but other

runners need a beat and improve their

speeds and training persistence with

headphones on and music playing.

Many athletes and trainers have posed

the question:

Does listening to music while running

improve your speed and endurance,

and does the genre or artist matter?

Th is article will explore the relationship

between running and music and how it

could help you improve your training.

Using these insights, consider picking

up a set of sports headphones or pairing

your music device to ensure you can get

more out of your time running.

ENDURANCE AND MUSIC

Listening to music as you run can

help with endurance. Th e mind is

a powerful tool when focused on

a task, but sometimes, distraction

through music can help us stay on

track. In a study on the eff ect of music

interventions on emotional states and

running performance from the Journal

of Sports Science Medicine in 2011,

Andrew M. Lane and his colleagues

found that music increased pleasant

emotions during running, which helped

them to run longer. Th e music had a

high motivational eff ect that made the

running more enjoyable and allowed

them to ignore the negative emotions

they might experience from being

short of breath or other factors during

training. With an improved attitude

during running, it became easier for

participants to stay motivated when

running and push their training further.

MUSIC REDUCES STRESS

Exercises like running can reduce stress,

and music can have the same eff ect.

Music can aff ect areas of the brain that

control our emotions and help to reduce

stress hormones. When you go for a run

while listening to music, you can feel

happier and more refreshed than if you

were running on your own without a

soundtrack.

MUSIC HELPS YOU RUN FASTER

Based on studies done for Ergonomics

in 2006, Judy Edworthy and Hannah

Waring saw a diff erence in playing

fast and loud music while people were

exercising. Participants on the treadmill

who were listening to loud and fast

music felt a more positive eff ect. Th is

type of music can be played to enhance

the exercise and lead to an optimal

training experience.

MUSIC HELPS WITH PACE

As well as motivating you to improve

your pace, a song with a specifi c beat or

a playlist with the same BPM will help

you control your breathing and speed.

Running for endurance and improving

your training will often require a

rhythm. When you listen to music,

you can get into a rhythm by breathing

every few beats of a song, maintaining

a stride for every few notes, or fi nding a

tempo that works well for keeping your

pace. Experiment with diff erent genres

or artists, or build a playlist to keep

your speed on track and improve your

breathing as you train.

MUSIC REDUCES BOREDOM

If you are training for endurance or a

marathon, your training sessions can

sometimes require a lengthy run. If you

are preparing on a treadmill, putting

on your headphones and training with

music can improve your mental health

and help you get through the most

monotonous parts of your run. Based

on a study completed in 2012 on music

and driving, music improved driving

performance rather than impairing

it because the mental eff ort required

to process the music while driving

improved attention rates by keeping the

mind active. Th is can mean that even

choosing electronic music or meditation

music for your runs could enhance your

sessions by keeping you more attentive

and less bored throughout your training

session, such as during a long or

treadmill session.

MUSIC IMPROVES YOUR

ENJOYMENT OF EXERCISE

Based on a clinical study completed for

the Med Sci Sports Excercise journal

in 2015, Matthew J. Stork and his

associates had participants complete

interval exercise training with and

without music. Th e sprint interval

exercise was more enjoyable, and

participants were more motivated to

continue when they listened to music.

Adding music to your runs lets you get

through the more intense portions of

your training and feel more motivated

to continue. Music could help you push

through to the last mile of your run or

help you keep up with your training if

you are new to running.

MUSIC IMPROVES RECOVERY

Having a playlist for running and a

separate playlist for recovery can help,

too. Th e fast-paced music you use

to keep your pace and breathing can

help you run faster and focus on one

part of your workout. Introducing a

recovery playlist, such as slow songs or

meditation music, after your run can

prepare your body to relax and recover

Listening To Music and Running;

Will It Help You Train?

By Staff

WINTER 2023�������

properly. Th is helps your blood pressure

and heart rate decrease and ensures you

can recover as you move on from your

training and start your workday or relax

and hydrate after your run. Using music

to trigger mental recovery is a good

start to putting your whole body in

relaxation mode.

FINAL THOUGHTS

Always consider safety issues before

using headphones on an urban run.

Still, if you are thinking of adding music

to your treadmill training sessions, it can

bring incredible results for your training.

Distracting your mind and listening to

your favorite songs can keep your brain

occupied and motivated even during

longer training sessions. You can also

get more out of the experience in terms

of stress relief and push your training

further by optimizing your breathing

and cadence.

If you are a runner, consider adding

music to your training sessions when it

is safe and experiment with the music or

playlists that work best for your training

style.

SUGGESTIONS FOR ADDING

MUSIC TO YOUR RUNS

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WINTER 2023��������

LEVERAGING LINKEDIN FOR STARTUPS:

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By Staff

In today’s digital age, building a strong brand image is crucial for the success of any startup. Social media platforms play a

pivotal role in shaping this image, and LinkedIn, with its professional focus, is a goldmine for startups looking to enhance

their brand presence. However, for those lacking experience with social media, navigating LinkedIn can be daunting. Th is

article will guide startup companies through essential aspects of using LinkedIn to improve their brand image.

Optimize

Your LinkedIn

Profile

Before you dive into LinkedIn marketing, ensure your company’s profi le is complete and

professional. Having your LinkedIn optimized professionally is a great way to gain more

engagement and followers. Use a high-quality logo as the profi le picture and a cover image that

refl ects your brand’s identity. Write a concise yet compelling company description, highlighting

your unique value proposition.

Consistent

Branding

Consistency is key to building a strong brand image. Make sure your LinkedIn profi le aligns with

your website, other social media platforms, and offl ine marketing materials in terms of colors,

logos, and messaging. Th is consistency reinforces brand recognition and trust.

Content

Strategy

Startups should establish a content strategy that showcases their expertise and industry knowledge.

Share insightful articles, infographics, and videos related to your fi eld. Regular, informative, and

engaging content helps build credibility and trust among your followers. Consider creating a

content calendar to ensure consistency.

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Engage

with Your

Audience

Building a brand image on LinkedIn is not just about broadcasting your message but also

engaging with your audience. Respond to comments, answer questions, and encourage discussions

on your posts. Th is interaction humanizes your brand and fosters a sense of community.

LinkedIn

Groups

Join and participate in relevant LinkedIn groups. Sharing your expertise and insights within these

communities can help you reach a broader audience and establish yourself as an industry thought

leader. Be sure to follow group guidelines and avoid overt self-promotion.

Employee

Advocacy

Encourage your team members to become brand advocates. Th eir LinkedIn profi les should refl ect

your startup’s messaging, and they should actively share and engage with your company’s content.

Employee advocacy can signifi cantly expand your brand’s reach.

LinkedIn Ads

LinkedIn off ers advertising options tailored to businesses of all sizes. Sponsored content,

sponsored InMail, and display ads can help you reach a targeted audience. Consider allocating a

budget for paid advertising to boost your brand’s visibility. Experiment with diff erent ad formats

to fi nd what works best for your startup.

Utilize

Analytics

LinkedIn provides robust analytics tools that can help you track the performance of your posts,

audience demographics, and engagement metrics. Use these insights to refi ne your content

strategy over time. Pay attention to which types of content resonate most with your audience and

adjust your approach accordingly.

Showcase

Company

Culture

Highlight your startup’s culture, values, and team members. Share behind-the-scenes glimpses of

your workplace, team activities, and achievements. A transparent and positive company culture

can attract potential customers and talented employees. Consider creating a regular “Meet the

Team” or “Culture Spotlight” series to humanize your brand.

LinkedIn is a valuable platform for startup companies looking to enhance their brand image. By optimizing your profi le,

creating a content strategy, engaging with your audience, and leveraging LinkedIn’s features, you can establish your startup as

a credible and infl uential player in your industry. Remember that building a strong brand image on LinkedIn is an ongoing

process that requires dedication and consistency, but the rewards in terms of brand recognition and business growth are

well worth the eff ort. Startups that eff ectively utilize LinkedIn can forge meaningful connections, establish authority, and

ultimately achieve their brand image goals.

WINTER 2023��������

PERFECTING

YOUR

ELEVATOR

PITCH

By Emily Cogburn

Have you ever met someone at a

conference or networking event?

Did an interviewer ever say, “Tell me

about yourself?” Have you introduced

yourself at the beginning of a speech

in front of a group of investors or

potential clients? Has anyone asked

you, “What do you do?” If so, you

need an elevator speech.

Marketing and business experts defi ne

elevator pitches or speeches in diff erent

ways, but most agree that an elevator

pitch could be as short as 10 seconds

or as long as 60 seconds. Usually, it is

a very concise introduction to yourself,

your new business, or your already

established company.

Th e content of your pitch might vary

depending on whether you are using

it to pursue a job, sell a product, or

grow your business, but no matter

the purpose, it should be attention-

grabbing. Studies show that people

form impressions of others within

seven seconds of meeting them.

Th e clock is ticking, so if you want

someone’s attention, you have to grab

it quickly.

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With only a few seconds to catch

or lose your audience, getting your

information out there up front is key.

But that doesn’t mean piling on all the

facts you can into a few quickly spoken

sentences. Instead, think carefully

about what information you should

highlight. What facts about you are

likely to immediately engage someone?

And once you draw them in, how can

you keep their attention for a few more

seconds?

Th e best pitches refl ect your

personality. Trying to copy someone

else’s pitch won’t work as well as

crafting one that fi ts who you are and

what you do. Once you have the basics,

practice switching it up, talking about

the same ideas in a slightly diff erent

way. Eventually, you’ll fi nd a pitch that

sounds like you. When you feel natural

and comfortable, your audience will

want to listen.

Whatever your focus, keep it positive.

If you’re seeking a new job with your

pitch, don’t mention why you’re leaving

the old one or failures that you or your

company have had.

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Flexibility is equally important.

When outlining your skills and

accomplishments, keep in mind that

they might be applicable to diff erent

kinds of positions and tasks. If you or

your company appear to be too rigid or

one-dimensional, people might think

that what you’re off ering can’t meet

their needs.

One way to inspire confi dence is with

real life stories. For a job interview, you

might tell about a key accomplishment

you have had in your career. If you’re

highlighting a product or service, a

short testimonial from a customer

might be appropriate.

Most importantly, when highlighting

your skills and accomplishments, be

mindful of your audience. Asking what

their goals are and then sharing how

you can help them achieve those goals

will hold their interest more than a dry

list of the points on your resume.

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Th e same pitch isn’t going to work

with everyone and in every situation.

Knowing your audience is just as

important as being aware of your own

goals. If you tailor your pitch to the

listener, they’re much less likely to

tune out. A potential employer, for

example, will be interested in your

personal strengths, whereas a possible

client might only care about how your

product can improve their life or their

business.

You might need a general pitch for

networking at informal events that

can simply give a few details about

you using layman’s terms. However,

if you are attending a conference

with professionals in your fi eld, you

might use a speech with industry lingo

to emphasize your knowledge and

expertise. Trying to sell a product to

buyers or investors calls for a punchy

speech focused on your business or

product.

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In their article “Th e Myth of the

Elevator Pitch,” Peter Denning

and Nicholas Dew of the Naval

Postgraduate School suggest making

your pitch more of a conversation

than a speech. Th ey cite an exercise

in which successful CEOs failed

spectacularly when trying to engage an

audience with an elevator pitch. Th eir

conclusion? Make it a conversation.

Rather than reciting a prepared speech,

be fl exible. Ask questions. Find out

what your audience is interested in

and then explore how your expertise

will help them. Use your elevator pitch

to construct a dialogue around rather

than as a speech.

Th e pitch should be the combination

of a vision and a commitment to

talk more. Th e purpose, according to

Denning and Dew, is to “engage the

other person in a conversation with

you about your idea.” On this view, the

pitch is not the end of an interaction,

but rather the beginning. Th ink of it

as that sentence that makes you want

to dive into a book or the trailer that

makes you want to go see the movie.

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Obviously, you need to know your

pitch inside and out. However, a

mechanical delivery isn’t going to be

eff ective. Entrepreneur and investor on

ABC’s Shark Tank Robert Herjavec,

tells Forbes magazine, “Facts and

fi gures are important, but it’s not the

only criteria, you must present in a

manner that generates expertise and

confi dence.”

Videorecording yourself delivering the

pitch is essential to making sure it’s the

right length as well as noticing any bad

habits such as rambling, speaking in

a monotone voice, or frowning. After

you’ve done that, deliver the pitch to

friends and family. Remember, though,

that the best pitch is interactive, so ask

them questions and tailor your pitch to

their responses.

You might start the conversation like

one of these examples:

My name is Joe Smith and my

company helps small businesses utilize

their workforces in innovative ways. Is

that something your business might be

interested in?

I’m Judy Jones and I have helped over

twenty arts organizations obtain grants

for their programming. Does your

organization need more grant money?

My name is Sylvia Johnson and I

have created hundreds of online

advertisements for fi rms just like yours.

Would you like to see my portfolio?

Notice how each pitch quickly states

the person’s name and then moves

on to how the speaker can help the

audience. Ending with a question is an

invitation to continue the conversation,

where you can deliver the rest of the

information about yourself, your

business, and your accomplishments,

always with a focus on what the listener

wants and needs to hear.

Listening, connecting, and tailoring

your pitch will take it from good to

perfect. Soon, it won’t seem like a pitch

at all, but just a natural conversation

starter.

WINTER 2023���������

LIFE LESSONS FROM A FIRST YEAR UCHICAGO

MOLECULAR ENGINEERING STUDENT

By Danielle McConnell

Standing on a street corner in Hyde

Park, I looked around the city that

I would attempt to make my mark

on. I hung posters on walls that had

witnessed countless university students

complain about honors chemistry,

host midnight study breaks, and

cook ramen using a coff ee maker. I

received my schedule that is fi lled to

the brim with S.T.E.M. courses and

feverishly hoped I would survive the

courseload. As I slept in my new bed

on new sheets, I wondered if I would

have the famed “college experience”.

I feared that I would never live up

to the movies, I would not have the

experiences deemed as necessary. I fell

asleep regretting trading my small,

comfortable town in Mississippi for the

third biggest city in America.

As classes began, I fell into a

daily routine focused on excelling

academically. Walking to the

chemistry laboratory, I would discuss

the latest nobel prize awarded to

Moungi G. Bawendi. I started

applying to biochemical laboratories

on campus that specialize in RNA

splicing. I made friends while studying

in the dining hall and fabricated

jokes surrounding the Calculus II

curriculum. I attended bouquet

making classes in hopes of attracting

the attention of a certain individual.

I learned the art of recording lectures

and starting a google calendar. As I

walked from academic building to

academic building, I started to love

the little moments I had created. I

enjoyed constructing a pendulum and

futilely trying to disprove Avogadro’s

number. As a woman in S.T.E.M., I

attended the meetings for Society for

Molecular Engineering and Society

for Women Engineers and befriended

like-minded individuals. In my mind,

I had perfectly executed the “college

experience”.

Th en, one Saturday night, I hosted

a Canadian Th anksgiving social in

my room. We crowded in the kitchen

in order to cook forty pancakes and

laughed as we tediously balanced them

on three plates. Th e pancakes wobbled

precariously as we served them.

Realizing that we only had spoons, we

erupted into another bout of laughter.

Blasting the latest Canadian hits, we

played card games, danced to Celine

Dion, and feasted on maple syrup.

As I sat there laughing over the

corniest joke that my friend made,

I realized the most important part

of being a university student. Th e

mark you make is not on the city but

the people that are in it. Success is

defi ned by the number of smiles you

deal out on the sidewalk. My major

is not my most

defi ning quality.

I fi nd happiness

while dancing at

2 a.m. to Band

on the Run by

Paul McCartney

and Wings

after studying

thermodynamics

for four hours.

My roommate

convinced me

to start a tea

collection and

now I regularly

drink Chamomile

with a dash of

honey. She is successful. She impacts

me.

I can follow my passion to become

a molecular engineer and still have

the “college experience”. Th e “college

experience” is nothing more than

fi nding a home in the laughs of your

friends. I look forward to discovering

where my passions take me next. Will I

fi nd a laboratory to research in? What

in the world does a mid-term look like?

Maybe, I will switch to biochemistry

in the future. Th ere is no adventure,

no progress when staying where you

are comfortable. I am excited for what

academic opportunities lie in my near

future, but I want to emphasize the

true force of connections. I never want

myself, or anyone else for that matter,

to forget where they came from and

who they know. Your friendships are

your strongest asset and that, ladies

and gentlemen, sums up my fi rst lesson

at the University of Chicago.

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